{"id":15518,"date":"2024-01-29T16:38:05","date_gmt":"2024-01-29T15:38:05","guid":{"rendered":"https:\/\/webold.deliverea.com\/logistica-se-ha-percibido-como-un-intangible-gratuito\/"},"modified":"2024-02-21T18:21:27","modified_gmt":"2024-02-21T17:21:27","slug":"challenges-and-opportunities-in-e-commerce","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/en\/challenges-and-opportunities-in-e-commerce\/","title":{"rendered":"<strong>Navigating the Challenges and Opportunities in E-Commerce: A Conversation with Mercedes G\u00f3mez Varela<\/strong>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15518\" class=\"elementor elementor-15518 elementor-15502\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-402c1bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"402c1bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66bed411\" data-id=\"66bed411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-140e5c6a elementor-widget elementor-widget-text-editor\" data-id=\"140e5c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">Mercedes G\u00f3mez Varela, <b>Head of Partnerships &amp; Alliances Iberia-Online at Worldline<\/b>, plays a pivotal role in cultivating partnerships and alliances in the ever-evolving world of e-commerce. With a rich <b>background in digital business and marketing, particularly in the eCommerce and payment platforms sector<\/b>, she brings a unique perspective to the current dynamics of the industry.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb90976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb90976\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aef71c\" data-id=\"9aef71c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83cb29f elementor-widget elementor-widget-spacer\" data-id=\"83cb29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cffb508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cffb508\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38806fe\" data-id=\"38806fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4cc09 elementor-widget elementor-widget-text-editor\" data-id=\"5e4cc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Geopolitical Impacts on E-Commerce and the Russian Market<\/b><\/span><\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">In addressing the potential impact of geopolitical events on the economy and e-commerce, G\u00f3mez Varela acknowledges the inevitable consequences on raw materials, transportation, and packaging costs. She notes that the online retail space is not immune to these challenges, as it heavily relies on various elements within the supply chain. The suspension of operations by major payment schemes like Visa and Mastercard in Russia also poses challenges for those heavily dependent on the Russian market.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2639282 elementor-widget elementor-widget-testimonial\" data-id=\"2639282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"My opinion on this occasion is that there may be a downward effect in certain niches, either because of the rising cost of goods or services, or because of a psychological factor added to the economic uncertainty that consumers have been experiencing for two years now.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg\" class=\"attachment-full size-full wp-image-15510\" alt=\"\" srcset=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg 1024w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-300x225.jpg 300w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Mercedes G\u00f3mez Varela<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of Partnerships &amp; Alliances Iberia - Online in Worldline<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0447f elementor-widget elementor-widget-text-editor\" data-id=\"6d0447f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Continued Growth of E-Commerce in Spain<\/b><\/span><\/span><\/h3><h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Despite the significant growth of e-commerce in recent years, G\u00f3mez Varela believes there is still room for expansion in Spain. Two key factors contribute to this potential: the accelerated conversion of traditionally resistant consumers to online shopping, driven by pandemic-related factors, and the increasing purchasing power of new generations.<\/span>\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8644b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8644b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcdeca7\" data-id=\"dcdeca7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3cf85 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a3cf85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Critical Phases in the Online Purchase Process<\/b><\/span><\/span><\/h3><h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">G\u00f3mez Varela identifies two crucial phases in the online purchase process that often go overlooked\u2014the payment moment and the delivery process. As an expert in online payments, she emphasizes the need for improvements in payment methods tailored to specific businesses and countries, the use of tokenization for recurring purchases, seamless payment page integration, and tools for cart abandonment recovery.<\/span>\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ed7843\" data-id=\"3ed7843\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e80d7b elementor-widget__width-initial elementor-widget elementor-widget-testimonial\" data-id=\"5e80d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><h5 style=\"padding-left: 40px\"><span style=\"font-size: 26px\">\"Many merchants don't pay enough attention to them, and they are the friction points where a great shopping experience can be spoiled and even close the doors to loyalty and repeat purchases.\"<\/span><span style=\"font-size: 1.3em\"><\/span><br><\/h5><\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg\" class=\"attachment-full size-full wp-image-15510\" alt=\"\" srcset=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg 1024w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-300x225.jpg 300w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Mercedes G\u00f3mez Varela<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of Partnerships &amp; Alliances Iberia - Online\nin Worldline<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25652f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25652f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1095961\" data-id=\"1095961\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec4ffc elementor-widget elementor-widget-text-editor\" data-id=\"fec4ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Key E-Commerce Trends for the Future<\/b><\/span><\/span><\/p><p><span style=\"letter-spacing: 0px;\">Looking ahead, G\u00f3mez Varela highlights several trends that she believes will significantly impact the e-commerce landscape:<\/span><\/p><ul><li style=\"text-align: justify;\"><b>Concentration of E-Commerce Ecosystems: <\/b>The integration of various technologies across the value chain is crucial for managing an eCommerce business efficiently. Partnerships and alliances between platforms, logistics, and payment providers are expected to form closed ecosystems, streamlining operations from demand generation to fulfillment.<\/li><li style=\"text-align: justify;\"><b>Revolution in Payment Methods: <\/b>G\u00f3mez Varela predicts a revolution in payment methods, emphasizing the importance of speed, security, and convenience. Cryptocurrencies are expected to become a consolidated reality in the payment landscape in the coming years.<\/li><li style=\"text-align: justify;\"><b>Metaverses:<\/b> The shift from the current &#8220;phygital&#8221; world to marketing and sales strategies within emerging metaverses is anticipated, as consumers increasingly engage with these virtual environments.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e160b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e160b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d493b\" data-id=\"19d493b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37806a1 elementor-widget elementor-widget-text-editor\" data-id=\"37806a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Logistics Challenges in E-Commerce<\/b><\/span><\/span><\/h3><h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Addressing the readiness of the logistics sector to meet e-commerce demands, G\u00f3mez Varela notes disparities among operators. She suggests a need for reeducation on the value and complexity of logistics services, emphasizing the importance of effective tracking services, online payment, and delivery options that reflect the true worth of logistics.<\/span>\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a030f elementor-widget elementor-widget-testimonial\" data-id=\"13a030f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><h5 style=\"padding-left: 40px\"><span style=\"font-size: 26px\">\"A re-education should begin, perhaps based on expanding more effective tracking services, delivery options or online payment, where everyone - merchants and customers - can have an impact and understand the true value and complexity of logistics.\"<\/span><\/h5><\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg\" class=\"attachment-full size-full wp-image-15510\" alt=\"\" srcset=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1.jpg 1024w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-300x225.jpg 300w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2024\/01\/perfil-dic-19-MG-e1646904226144-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Mercedes G\u00f3mez Varela<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of Partnerships &amp; Alliances Iberia - Online\nin Worldline<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417d62a elementor-widget elementor-widget-text-editor\" data-id=\"417d62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"color: #ff6150; font-family: Exo, sans-serif;\"><span style=\"font-size: 32px;\"><b>Role of Technology in Optimizing Logistics<\/b><\/span><\/span><\/h3><h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">G\u00f3mez Varela strongly recommends the use of technological solutions such as Deliverea, which centralizes logistics operations in an automated tool. She emphasizes the crucial role of technology in optimizing costs, automating processes, and providing customers with essential information. The collaboration between logistics experts and technology solutions is seen as vital for the future success of the industry.<\/span><\/h3><h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\">In conclusion, G\u00f3mez Varela&#8217;s insights shed light on the multifaceted landscape of e-commerce, emphasizing the need for adaptation, technological integration, and a renewed appreciation for logistics in the rapidly evolving online retail space<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59f481 elementor-widget elementor-widget-text-editor\" data-id=\"a59f481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re seeking guidance on how to enhance conversion rates and elevate the shopping experience for your customers, don&#8217;t hesitate to reach out. Our team at Deliverea specializes in streamlining your e-commerce logistics, ensuring that every aspect of your supply chain is efficient, responsive, and customer-centric.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d312623 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d312623\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a50f08d\" data-id=\"a50f08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c688eef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c688eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/jde-la-torre\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabd4a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabd4a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f3ce32\" data-id=\"4f3ce32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d0d83 elementor-widget elementor-widget-text-editor\" data-id=\"75d0d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Did you like this article? Share it on your social media:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-453d6cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"453d6cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4932e15\" data-id=\"4932e15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1701bac elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--shape-rounded elementor-share-buttons-mobile--align-left elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1701bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d05cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d05cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f7b22\" data-id=\"c4f7b22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34d57e9 elementor-widget elementor-widget-spacer\" data-id=\"34d57e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mercedes G\u00f3mez Varela, Head of Partnerships &amp; Alliances Iberia-Online at Worldline, plays a pivotal role in cultivating partnerships and alliances in the ever-evolving world of e-commerce. With a rich background in digital business and marketing, particularly in the eCommerce and payment platforms sector, she brings a unique perspective to the current dynamics of the industry. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[94,131],"tags":[],"class_list":["post-15518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-entrevistas-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating the Challenges and Opportunities in E-Commerce: A Conversation with Mercedes G\u00f3mez Varela - Deliverea<\/title>\n<meta name=\"description\" content=\"Interview with Mercedes G\u00f3mez Varela, Head of Partnerships &amp; Alliances Iberia at Worldline, a specialist in eCommerce and digital payment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/en\/challenges-and-opportunities-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating the Challenges and Opportunities in E-Commerce: A Conversation with Mercedes G\u00f3mez Varela - 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