{"id":6354,"date":"2022-05-05T09:44:12","date_gmt":"2022-05-05T07:44:12","guid":{"rendered":"https:\/\/webold.deliverea.com\/logistica-inversa-el-plan-estrategico\/"},"modified":"2023-05-25T14:32:12","modified_gmt":"2023-05-25T12:32:12","slug":"reverse-logistics-the-strategic-plan","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/en\/reverse-logistics-the-strategic-plan\/","title":{"rendered":"Reverse logistics: the strategic plan"},"content":{"rendered":"

Reverse logistics is currently one of the most important challenges that ecommerces face.<\/a> Correctly managing this dimension of the supply chain is vital to maintain a loyal audience in a very competitive market.
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The plan vs the no plan<\/strong><\/h4>\n

As in all areas of a strong business, having a sound strategy can mean the difference between success and failure.<\/strong> A reverse logistics plan is necessary to efficiently manage the return of products with which our customers are not satisfied.<\/span><\/p>\n

The lack of a reverse logistics strategy can cause a company to lose potential income due to the slow return of the product to the sale or due to the loss of loyalty from dissatisfied customers. Around 40% of buyers made a return in 2020 according to the Online Shopping in Spain 2021<\/a> report, from the National Observatory of Technology and Society (ONTSI). A good plan can increase the effectiveness of our returns system, reducing refund or replacement times, which has a direct impact on our customers’ shopping experience, their loyalty to our brand and the cultivation of prescribers.<\/strong><\/span><\/p>\n

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Benefits of having a plan<\/strong><\/h4>\n

A well-structured plan can generate very significant impacts on our operations:<\/p>\n