{"id":10203,"date":"2023-03-01T13:28:53","date_gmt":"2023-03-01T12:28:53","guid":{"rendered":"https:\/\/webold.deliverea.com\/el-cliente-fiel-existe-y-una-buena-experiencia-de-compra-es-la-forma-de-retenerlo\/"},"modified":"2023-05-25T14:31:42","modified_gmt":"2023-05-25T12:31:42","slug":"experiencia-de-compra-para-retencao-do-cliente","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/experiencia-de-compra-para-retencao-do-cliente\/","title":{"rendered":"O segredo para a lealdade do cliente: criar uma experi\u00eancia de compra inesquec\u00edvel<\/strong>"},"content":{"rendered":"\t\t
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\u00c9 prov\u00e1vel que se lembre de algum lugar, como um restaurante ou uma cidade, onde voltava sem hesitar, devido \u00e0 forma como o trataram e \u00e0 experi\u00eancia que viveu. Os seus clientes tamb\u00e9m se sentem desta forma quando fazem compras na sua loja, seja ela f\u00edsica ou online.\u00a0<\/span><\/h3>

No entanto, ao falarmos de com\u00e9rcio eletr\u00f3nico, a reten\u00e7\u00e3o de clientes \u00e9 vital<\/b>, tendo em conta a extens\u00e3o e diversifica\u00e7\u00e3o do mercado, o que o torna bastante competitivo. Assim, conseguir a lealdade do cliente assegura o sucesso do neg\u00f3cio.\u00a0<\/h3>

Sabia que, 76% dos compradores online dizem ser leais e fazer compras repetidas<\/b> nas mesmas lojas? Quando um cliente \u00e9 fiel \u00e0 nossa loja, n\u00e3o s\u00f3 faz mais compras, como recomenda os nossos produtos aos amigos e fam\u00edlia. Com isto, \u00e9 importante que o nosso foco esteja na experi\u00eancia que proporcionamos aos clientes.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Recompensar a lealdade<\/b><\/span><\/font><\/h3>\n

Uma boa ferramenta de reten\u00e7\u00e3o de clientes online s\u00e3o os programas de fideliza\u00e7\u00e3o. Com esta estrat\u00e9gia estamos a encorajar os nossos clientes a voltarem a comprar na nossa loja.<\/span><\/h3>\n

Estes programas recompensam o cliente atrav\u00e9s da atribui\u00e7\u00e3o de pontos ou descontos em compras futuras. O objetivo \u00e9 valorizar a lealdade dos nossos clientes e compens\u00e1-los pelo seu compromisso.<\/b><\/span>
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\n\t\t\t\t\t\ud83d\udca1<\/span>\n\t\t\t\t\n\t\t\t\t\tDica:<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tinforme o seu cliente sobre estes programas atrav\u00e9s de mensagens, para evitar que a informa\u00e7\u00e3o seja ignorada. Pode inform\u00e1-los tamb\u00e9m durante o seguimento do seu pedido, incluindo at\u00e9 um banner publicit\u00e1rio. <\/span>\n\t\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/b><\/span><\/span><\/h3>

Boa rece\u00e7\u00e3o dos emails<\/b><\/span><\/span><\/h3>

N\u00e3o \u00e9 f\u00e1cil atrair a aten\u00e7\u00e3o dos consumidores, sobretudo num ambiente em que estamos constantemente a receber informa\u00e7\u00e3o, direta e indiretamente. O e-mail tem muito potencial, mas \u00e9 uma ferramenta que tem de ser usada com modera\u00e7\u00e3o, para n\u00e3o cansarmos o cliente.<\/span><\/h3>
Colocar conte\u00fado apelativo e informa\u00e7\u00f5es relevantes num e-mail \u00e9 uma \u00f3tima forma de criar confian\u00e7a. A personaliza\u00e7\u00e3o que este canal permite \u00e9 uma grande vantagem<\/b>, pois mostra ao cliente que estamos preocupados com as suas necessidades especificamente<\/b>.<\/div><\/div>
\u00a0<\/div>

Pode aconselhar, por exemplo, sobre os cuidados a ter com os produtos j\u00e1 comprados. Ou ent\u00e3o, enviar informa\u00e7\u00f5es relacionadas com os interesses que o cliente tem manifestado na sua loja.\u00a0<\/p>

Trata-se de satisfazer as necessidades de informa\u00e7\u00e3o que o cliente n\u00e3o sabe que tem.<\/b><\/p>

\u00a0<\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00ea certezas em vez de incertezas<\/b><\/span><\/span><\/h3>

O cliente gosta de ter uma resposta para todas as suas quest\u00f5es<\/b>. Por isso, \u00e9 fundamental ter as ferramentas necess\u00e1rias para estabelecer um comunica\u00e7\u00e3o constante com o cliente.<\/span><\/h3>

Ferramentas como: chats que conectam com a equipa de apoio; chatbots; n\u00fameros de telefone gratuitos; emails; mensagens nas redes sociais; s\u00e3o \u00f3timas formas de comunica\u00e7\u00e3o.<\/span><\/h3>

Um assunto particularmente sens\u00edvel para os clientes \u00e9 o processo de entrega<\/b> das suas encomendas. \u00c9 not\u00f3rio que gostam de ser informados sobre todos os passos<\/b>, sobretudo quando ocorrem incidentes.\u00a0<\/span><\/h3>

Apostar num software log\u00edstico<\/b><\/a> para a gest\u00e3o de entregas assegura que os nossos clientes tenham sempre toda a informa\u00e7\u00e3o em tempo real<\/b>. Permite tamb\u00e9m uma resposta r\u00e1pida e uma gest\u00e3o eficiente e centralizada<\/b> de incidentes, por parte da equipa de apoio.<\/span><\/h3>
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Notifica\u00e7\u00f5es de seguimento da Deliverea<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Crie uma comunidade<\/b><\/span><\/span><\/h3>

As redes sociais s\u00e3o uma ferramenta de cria\u00e7\u00e3o de comunidade<\/b>, fomentado o sentimento de confian\u00e7a e o compromisso que os clientes t\u00eam com as marca.<\/span><\/h3>

\u00c9 necess\u00e1rio ter uma estrat\u00e9gia de conte\u00fado personalizada para a nossa audi\u00eancia<\/b>. Promocionar novos produtos, demonstrar processos de produ\u00e7\u00e3o, fazer diretos a mostrar o nosso espa\u00e7o de trabalho, s\u00e3o tudo formas de incluir o cliente no funcionamento da empresa.<\/span><\/h3>

Mais do que promocionar marcas e produtos, \u00e9 preciso dar a conhecer pessoas<\/b>, pois s\u00e3o elas que est\u00e3o por detr\u00e1s daquilo que compramos.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\ud83d\udca1<\/span>\n\t\t\t\t\n\t\t\t\t\tDica:<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tColoque links para as suas redes sociais nas comunica\u00e7\u00f5es que tem com os seus clientes, encoraje-os a ficarem a par das novidades!<\/span>\n\t\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N\u00e3o esquecer da log\u00edstica<\/b><\/span><\/span><\/h3>\n

Muitas lojas online cometem o erro de pensar que a experi\u00eancia de compra termina no momento em que o produto \u00e9 vendido<\/b>, confiando a gest\u00e3o da entrega \u00e0 transportadora. Um processo log\u00edstico descuidado ter\u00e1 repercuss\u00f5es na perce\u00e7\u00e3o que os clientes t\u00eam<\/b> da loja em quest\u00e3o.<\/span><\/h3>\n
Solu\u00e7\u00f5es de log\u00edstica de \u00faltima milha<\/b>, como a Deliverea, servem para garantir que o cliente tem uma boa experi\u00eancia desde o momento que o produto \u00e9 vendido at\u00e9 ele ser entregue<\/b>, contando tamb\u00e9m com o processo de devolu\u00e7\u00e3o.<\/div>

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Atrav\u00e9s destes softwares de gest\u00e3o de entrega \u00e9 poss\u00edvel: oferecer op\u00e7\u00f5es de entrega de baixo custo<\/b>; seguir as encomendas<\/b> em tempo real; fazer uma gest\u00e3o automatizada das devolu\u00e7\u00f5es<\/b>.<\/div>

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Assim, ter\u00e1 sempre uma vis\u00e3o 360\u00ba da sua opera\u00e7\u00e3o log\u00edstica<\/b>, ganhando agilidade e efici\u00eancia, o que lhe permite melhorar toda a experi\u00eancia de compra dos seus clientes.<\/div>
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Na Deliverea ajudamos e-commerces e retalhistas a enriquecer a experi\u00eancia dos seus clientes atrav\u00e9s da otimiza\u00e7\u00e3o da sua log\u00edstica de \u00faltima milha<\/b>.<\/p>

Quer saber como podemos ajudar o seu neg\u00f3cio? \ud83d\udc47<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacte a nossa equipa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gostou deste artigo? Partilhe-os nas suas redes sociais \ud83d\udcaa <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9 prov\u00e1vel que se lembre de algum lugar, como um restaurante ou uma cidade, onde voltava sem hesitar, devido \u00e0 forma como o trataram e \u00e0 experi\u00eancia que viveu. Os seus clientes tamb\u00e9m se sentem desta forma quando fazem compras na sua loja, seja ela f\u00edsica ou online.  No entanto, ao falarmos de com\u00e9rcio eletr\u00f3nico, […]<\/p>\n","protected":false},"author":11,"featured_media":10205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,106,117,107,120],"tags":[],"class_list":["post-10203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-devolcoes","category-e-commerce-pt","category-encomendas","category-logistica-pt"],"yoast_head":"\nO segredo para a lealdade do cliente: criar uma experi\u00eancia de compra inesquec\u00edvel - Deliverea<\/title>\n<meta name=\"description\" content=\"A experi\u00eancia de compra \u00e9 a chave que garante a sobreviv\u00eancia de um neg\u00f3cio no setor do com\u00e9rcio eletr\u00f3nico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/experiencia-de-compra-para-retencao-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O segredo para a lealdade do cliente: criar uma experi\u00eancia de compra inesquec\u00edvel - 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