{"id":10271,"date":"2023-03-08T16:43:00","date_gmt":"2023-03-08T15:43:00","guid":{"rendered":"https:\/\/webold.deliverea.com\/abandono-del-carrito-2-motivos-2-soluciones-y-2-herramientas-para-reducir-tu-tasa-de-abandono\/"},"modified":"2023-05-25T14:31:41","modified_gmt":"2023-05-25T12:31:41","slug":"reduzir-a-taxa-de-abandono-do-carrinho","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/reduzir-a-taxa-de-abandono-do-carrinho\/","title":{"rendered":"Abandono do carrinho: duas raz\u00f5es, duas solu\u00e7\u00f5es e duas ferramentas para reduzir a sua taxa de abandono<\/strong>"},"content":{"rendered":"\t\t
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Em m\u00e9dia, tr\u00eas em cada quatro carrinhos de compras s\u00e3o abandonados<\/b>, o que representa uma quantidade consider\u00e1vel de vendas perdidas. Quando os seus clientes n\u00e3o completam as compras, pode ser um indicador de que algo n\u00e3o est\u00e1 a funcionar bem na sua experi\u00eancia de venda.<\/span><\/h3>

Compreender os obst\u00e1culos pode ajudar os neg\u00f3cios a resolv\u00ea-los e, por conseguinte, reduzir o abandono e aumentar as vendas.<\/h3>

Com base no Estudo Anual de E-Commerce e Convers\u00e3o de Neg\u00f3cios Digitais 2022<\/b><\/a> do Flat 101, iremos apresentar-lhe duas das mais relevantes raz\u00f5es pelas quais os consumidores anulam um processo de compra.\u00a0<\/span><\/h3>

Para al\u00e9m disso, propomos-lhe, do ponto de vista log\u00edstico, uma solu\u00e7\u00e3o e uma ferramenta para cada um deles, o que lhe permitir\u00e1 reduzir a sua taxa de abandono.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Custos de envio inesperados<\/b><\/span><\/span><\/h3>

A principal raz\u00e3o para o abandono do carrinho \u00e9 o custo de envio.<\/b> O estudo revela que 71% dos consumidores inquiridos escolheram esta como raz\u00e3o para abandonarem o carrinho de compras.<\/span><\/h3>

Quando as vendas online eram ainda era uma realidade recente, a maioria dos retalhistas optou por n\u00e3o cobrar custos de envio, de moda a encorajar as vendas. O problema surgiu quando as compras online se tornaram um h\u00e1bito para os consumidores, o que levou ao aumento da opera\u00e7\u00e3o log\u00edstica e ao pre\u00e7o do transporte.<\/p>

Isto significa que muitas empresas deixaram de conseguir suportar este custo e t\u00eam de o transferir para o cliente. Isto \u00e9 surpreendente para o cliente, que est\u00e1 habituado a ter envios gratuitos, sobretudo quando existem grandes operadores no setor que continuam a oferecer transporte gratuito.<\/p>

19% dos consumidores dizem que n\u00e3o compram se lhes for cobrado o envio<\/b>. No entanto, a tend\u00eancia que agora se instala no seio dos retalhistas \u00e9 de deixar de oferecer op\u00e7\u00f5es de envio gratuito. Isto n\u00e3o s\u00f3 devido ao custo para os neg\u00f3cios, mas tamb\u00e9m porque \u00e9 necess\u00e1rio sensibilizar os clientes para o impacto econ\u00f3mico e ambiental das opera\u00e7\u00f5es log\u00edsticas.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\u00c9 poss\u00edvel cobrar pelos envios, mas a um pre\u00e7o razo\u00e1vel\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t40% dos consumidores estariam dispostos a pagar um custo inferior a 3 euros. O objetivo aqui seria encontrar formas de reduzir o custo do transporte da sua opera\u00e7\u00e3o, a fim de reduzir o custo de envio que \u00e9 passado para o cliente.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\u2699\ufe0f A ferramenta: uma solu\u00e7\u00e3o log\u00edstica como a Deliverea, que o ajuda a conseguir sempre a<\/span>\n\t\t\t\t\n\t\t\t\t\ttarifa de transporte mais barata.<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tEste tipo de ferramenta funciona como um comparador de pre\u00e7os de transporte. No momento de atribuir automaticamente os seus envios \u00e0 operadora de transporte, s\u00e3o verificadas as diferentes tarifas e o sistema escolhe a transportadora mais barato. Assim, reduz os seus custos de transporte e pode oferecer pre\u00e7os de envio mais atrativos para os seus clientes. <\/span>\n\t\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2. Falta de clareza na pol\u00edtica de devolu\u00e7\u00f5es <\/b><\/span><\/font><\/h3>\n

A quest\u00e3o das devolu\u00e7\u00f5es continua a gerar grandes incertezas junto dos clientes online<\/b>. 40% dos consumidores inquiridos no estudo dizem ser esta a raz\u00e3o pela qual abandonam o seu carrinho de compras.<\/span>
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Confiar num sistema de devolu\u00e7\u00f5es, que seja fi\u00e1vel e justo, \u00e9 um dos principais incentivos para os consumidores fazerem compras. \u00c9, portanto, da responsabilidade das lojas online assegurar que os compradores possam devolver as suas compras de uma forma conveniente, segura e r\u00e1pida.<\/span><\/p>\n

O processo das devolu\u00e7\u00f5es varia de setor para setor. No entanto, ao fazer compras online, uma percentagem bastante elevada de consumidores tende a devolver as suas compras. <\/span>Posto isto, as incid\u00eancias relacionados com este processo s\u00e3o igualmente elevadas, cerca de 24%<\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\tSolu\u00e7\u00e3o\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tUm bom processo de devolu\u00e7\u00f5es gera confian\u00e7a\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tOferecer um sistema eficiente de log\u00edstica reversa permite criar ainda melhores experi\u00eancias de compra. Isto traduz-se em cr\u00edticas positivas, o que traz confian\u00e7a e solidez \u00e0 nossa marca.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\u2699\ufe0f A ferramenta:<\/span>\n\t\t\t\t\n\t\t\t\t\tum portal de devolu\u00e7\u00f5es automatizado.<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tAqui pode fazer a gest\u00e3o de todo o seu processo, de forma centralizada. Atrav\u00e9s desta solu\u00e7\u00e3o, n\u00e3o s\u00f3 consegue criar uma rela\u00e7\u00e3o de confian\u00e7a com os seus clientes, como tamb\u00e9m d\u00e1 mais efici\u00eancia e proatividade \u00e0s suas equipas de apoio ao cliente. <\/span>\n\t\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Na Deliverea ajudamos e-commerces e retalhistas a enriquecer a experi\u00eancia dos seus clientes atrav\u00e9s da otimiza\u00e7\u00e3o dos processos log\u00edsticos<\/b>.\u00a0<\/p>

Precisa da nossa ajuda? Contacte a nossa equipa:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEntre em contacto connosco<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gostou deste artigo? Partilhe-o nas suas redes sociais<\/strong>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Em m\u00e9dia, tr\u00eas em cada quatro carrinhos de compras s\u00e3o abandonados, o que representa uma quantidade consider\u00e1vel de vendas perdidas. Quando os seus clientes n\u00e3o completam as compras, pode ser um indicador de que algo n\u00e3o est\u00e1 a funcionar bem na sua experi\u00eancia de venda. Compreender os obst\u00e1culos pode ajudar os neg\u00f3cios a resolv\u00ea-los e, […]<\/p>\n","protected":false},"author":11,"featured_media":10273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,106,117,107,120],"tags":[],"class_list":["post-10271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-devolcoes","category-e-commerce-pt","category-encomendas","category-logistica-pt"],"yoast_head":"\nAbandono do carrinho: duas raz\u00f5es, duas solu\u00e7\u00f5es e duas ferramentas para reduzir a sua taxa de abandono - Deliverea<\/title>\n<meta name=\"description\" content=\"Porque \u00e9 que os clientes abandonam o carrinho de compras? 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