{"id":10573,"date":"2023-03-21T11:45:34","date_gmt":"2023-03-21T10:45:34","guid":{"rendered":"https:\/\/webold.deliverea.com\/omnicanalidad-en-el-e-commerce\/"},"modified":"2023-05-25T14:31:40","modified_gmt":"2023-05-25T12:31:40","slug":"ecommerce-omnicanal","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/ecommerce-omnicanal\/","title":{"rendered":"A estrat\u00e9gia omnicanal no e-commerce<\/strong>"},"content":{"rendered":"\t\t
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Na era digital em que vivemos, o e-commerce tem evolu\u00eddo rapidamente. Isto levou a que os compradores passassem a ter acesso a uma infinidade de op\u00e7\u00f5es de compra.\u00a0<\/h3>

Para continuarem a poder ser competitivos, os comerciantes tiveram de se adaptar a esta tend\u00eancia. \u00c9 aqui que surge o e-commerce omnicanal<\/b>. Esta estrat\u00e9gia que tem-se provado altamente eficaz<\/b>.<\/span><\/h3>

Um neg\u00f3cio omnicanal disponibiliza todos os canais de venda e comunica\u00e7\u00e3o entre a marca e os clientes, integrando o online com o offline<\/b>. Assim, \u00e9 criada uma experi\u00eancia de compra cont\u00ednua, independentemente de onde esteja o cliente.<\/h3>

Esta estrat\u00e9gia permite estabelecer uma experi\u00eancia de compra consistente em m\u00faltiplos canais de venda<\/b> – a loja f\u00edsica, o site, o e-commerce, as apps e as redes sociais.<\/h3>

Apostar pelo omnicanal no seu neg\u00f3cio pode aumentar as vendas e melhorar a experi\u00eancia dos seus clientes.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Aumente a satisfa\u00e7\u00e3o<\/b><\/span><\/span><\/span><\/h3>

O principal do omnicanal \u00e9 proporcionar uma experi\u00eancia de compra consistente<\/b> para os clientes, em todos os canais dispon\u00edveis.\u00a0<\/p>

O cliente ao visitar uma loja f\u00edsica acede aos mesmos produtos, com as mesmas condi\u00e7\u00f5es que o faz na loja online ou na aplica\u00e7\u00e3o. Da mesma forma que o cliente pode fazer uma compra online e levant\u00e1-la na loja f\u00edsica.<\/p>

Para al\u00e9m disto, criar um hist\u00f3rico de compras completo para cada cliente, que abranja todos os canais de vendas, descontos personalizados, e notifica\u00e7\u00f5es em tempo real<\/a> ajudam a impulsionar a experi\u00eancia dos clientes<\/b>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fidelize os clientes
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Um e-commerce omnicanal permite chegar ao cliente de todas as formas<\/b>. Ao proporcionar uma experi\u00eancia de compra cont\u00ednua, aumenta a probabilidade de os clientes voltarem e comprarem mais.<\/p>

Por exemplo, a possibilidade de poder utilizar a app para fazer uma compra online e depois levant\u00e1-la na loja f\u00edsica, permite que as os clientes fa\u00e7am as compras nos seus pr\u00f3prios termo<\/b>s.\u00a0<\/p>

Esta experi\u00eancia cria confian\u00e7a no cliente para com a marca, o que leva \u00e0 fideliza\u00e7\u00e3o<\/b><\/a>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ganhe mais efici\u00eancia
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A estrat\u00e9gia omnicanal permite, tamb\u00e9m, que os retalhistas ganhem mais efici\u00eancia nas suas opera\u00e7\u00f5es.\u00a0<\/p>

Ao integrar os diferentes canais de vendas e comunica\u00e7\u00e3o, torna-se mais f\u00e1cil fazer a gest\u00e3o de invent\u00e1rio e o assegurar as encomendas tornam-se mais eficientes<\/b>.\u00a0<\/p>

Isto acontece porque, os retalhistas podem utilizar a mesma plataforma para processar encomendas vindas do e-commerce e da loja online. Assim, \u00e9 poss\u00edvel simplificar os processos e reduzir o tempo<\/b> necess\u00e1rio para os completar.\u00a0<\/p>

Implementar um software log\u00edstico<\/b><\/a> \u00e9 uma solu\u00e7\u00e3o complementar ao omnical, que permite aumentar a efici\u00eanca. Com o apoio de uma solu\u00e7\u00e3s de log\u00edstica de \u00faltima milha, o stock pode ser movimentado entre diferentes lojas f\u00edsicas ou entre estas e o armaz\u00e9m. Assim, os produtos est\u00e3o sempre dispon\u00edveis em todos os canais de venda.<\/p>

\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impulsione as vendas
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Ao apostar no omnicanal para o seu neg\u00f3cio consegue alcan\u00e7ar ainda mais consumidores dentro de todos os canais onde est\u00e1 presente<\/b>.<\/p>

Por exemplo, ao implementar diferentes estrat\u00e9gias para cada canal, como promover produtos nas redes sociais, oferecer descontos na loja f\u00edsica e enviar emails promocionais para os clientes da loja online, consegue chegar a todos os s\u00edtios onde os clientes est\u00e3o<\/b>.<\/p>

Esta \u00e9 uma estrat\u00e9gia necess\u00e1ria para se conseguir diferenciar da concorr\u00eancia<\/b> e ter sucesso perante a era digital em que vivemos.\u00a0<\/p>

Proporcionar uma experi\u00eancia de compra consistente em todos os canais de vendas e comunica\u00e7\u00e3o, aumentar a satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o dos clientes, melhorar a efici\u00eancia da sua opra\u00e7\u00e3o e aumentar as vendas s\u00e3o o resumo das vantagens que esta implementa\u00e7\u00e3o tem.\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Na Deliverea ajudamos e-commerces e retalhistas a\u00a0enriquecer a experi\u00eancia dos seus clientes atrav\u00e9s da otimiza\u00e7\u00e3o da sua log\u00edstica de \u00faltima milha<\/span>.

Quer saber como podemos ajudar o seu neg\u00f3cio? Clique no bot\u00e3o abaixo e consulte a nossa equipa de especialistas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEntre em contacto connoso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gostou deste artigo? Partilhe-o nas suas redes sociais!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Na era digital em que vivemos, o e-commerce tem evolu\u00eddo rapidamente. Isto levou a que os compradores passassem a ter acesso a uma infinidade de op\u00e7\u00f5es de compra.  Para continuarem a poder ser competitivos, os comerciantes tiveram de se adaptar a esta tend\u00eancia. \u00c9 aqui que surge o e-commerce omnicanal. Esta estrat\u00e9gia que tem-se provado […]<\/p>\n","protected":false},"author":11,"featured_media":10586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,106,117,107,120],"tags":[],"class_list":["post-10573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-devolcoes","category-e-commerce-pt","category-encomendas","category-logistica-pt"],"yoast_head":"\nA estrat\u00e9gia omnicanal no e-commerce - Deliverea<\/title>\n<meta name=\"description\" content=\"Apostar num e-commerce omnicanal aumenta as vendas, a efici\u00eancia operacional e fideliza o cliente com uma melhor experi\u00eancia de compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/ecommerce-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A estrat\u00e9gia omnicanal no e-commerce - 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