{"id":11170,"date":"2023-05-31T16:13:09","date_gmt":"2023-05-31T14:13:09","guid":{"rendered":"https:\/\/webold.deliverea.com\/imagen-de-marca-construye-confianza-en-tu-ecommerce\/"},"modified":"2023-06-06T10:51:19","modified_gmt":"2023-06-06T08:51:19","slug":"imagem-de-marca-no-ecommerce","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/imagem-de-marca-no-ecommerce\/","title":{"rendered":"<strong>Imagem de marca: a porta para a confian\u00e7a no e-commerce<\/strong>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11170\" class=\"elementor elementor-11170 elementor-11136\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-402c1bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"402c1bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22f5ed0\" data-id=\"22f5ed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb90976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb90976\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66bed411\" data-id=\"66bed411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-140e5c6a elementor-widget elementor-widget-text-editor\" data-id=\"140e5c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>No mundo do com\u00e9rcio online, a imagem de marca tem um papel crucial no sucesso e na diferencia\u00e7\u00e3o de uma empresa. Num ambiente altamente competitivo, onde os consumidores t\u00eam cada vez mais op\u00e7\u00f5es de compra, \u00e9 essencial que as empresas e lojas se destaquem para mais r\u00e1pido ganhar a confian\u00e7a dos clientes. <br \/><strong>Investir numa boa imagem de marca impulsionar\u00e1 o crescimento e o reconhecimento da sua empresa perante o seu p\u00fablico alvo.<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261c9f1 elementor-widget elementor-widget-spacer\" data-id=\"261c9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bb6700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bb6700\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffc03df\" data-id=\"ffc03df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b511019 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b511019\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tO que vai encontrar neste artigo?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b511019\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b511019\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__b511019\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf1357 elementor-widget elementor-widget-spacer\" data-id=\"baf1357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c47bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c47bf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6a3b1\" data-id=\"4f6a3b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4cc09 elementor-widget elementor-widget-text-editor\" data-id=\"5e4cc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #162638;\"><span style=\"color: #ff6150;\"><span style=\"font-weight: bold;\">1. A cria\u00e7\u00e3o de uma identidade \u00fanica<\/span><\/span><\/h2><p>Construir uma imagem de marca baseia-se em reunir um conjunto de atributos, valores e caracter\u00edsticas que definem uma empresa e a distinguem dos seus concorrentes. <br \/>Ao entrar no mundo do e-commerce, onde a intera\u00e7\u00e3o com os clientes \u00e9 continua e maioritariamente digital, <strong>\u00e9 fundamental estabelecer uma identidade \u00fanica que seja apelativa para o p\u00fablico-alvo.<\/strong> Uma forte identidade de marca permite que os consumidores alvo identifiquem e destaquem uma certa empresa no meio de todas as op\u00e7\u00f5es que t\u00eam dispon\u00edveis.<span style=\"letter-spacing: 0px;\">\u00a0<\/span><\/p><h2 style=\"color: #162638;\"><span style=\"color: #ff6150;\"><span style=\"font-weight: bold;\">2. A confian\u00e7a e a credibilidade<\/span><\/span><\/h2><p>Confian\u00e7a \u00e9 um fator chave para o sucesso de qualquer neg\u00f3cio, online e offline. Cada vez mais, os consumidores querem sentir-se seguros quando fazem as suas compras, sobretudo online. Isto acontece, especialmente, quando se trata de partilhar informa\u00e7\u00f5es pessoais e financeiras. <br \/>Ter uma boa imagem de marca, com um design profissional e consistente, ajuda a estabelecer um senso de confian\u00e7a e credibilidade perante os compradores.<strong> Uma identidade visual apelativa e uma comunica\u00e7\u00e3o coerente transmitem organiza\u00e7\u00e3o e qualidade para os clientes de e-commerce.<\/strong><\/p><h2><span style=\"color: #ff6150;\"><b>3. A diferencia\u00e7\u00e3o e o posicionamento no mercado<\/b><\/span><\/h2><p>O setor do com\u00e9rcio eletr\u00f3nico est\u00e1 saturado de neg\u00f3cios concorrentes e produtos semelhantes. Neste cen\u00e1rio, a identidade de marca desempenha um papel fundamental na diferencia\u00e7\u00e3o e no destaque da empresa e dos produtos na mente dos consumidores. <strong>Uma marca coerente e chamativa permite mais facilmente que as empresas estabele\u00e7am a sua posi\u00e7\u00e3o no mercado e comuniquem a sua proposta de valor de forma \u00fanica.<\/strong> Ao criar uma imagem de marca que atraia o seu p\u00fablico alvo, as empresas destacam-se da sua concorr\u00eancia.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e94c5a1 e-flex e-con-boxed e-con e-parent\" data-id=\"e94c5a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7034790 e-con-full e-flex e-con e-parent\" data-id=\"7034790\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b27be elementor-widget elementor-widget-text-editor\" data-id=\"b6b27be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #162638;\"><span style=\"color: #ff6150;\"><span style=\"font-weight: bold;\">4. A lealdade dos clientes<\/span><\/span><\/h2><p>Estabelecer uma boa imagem de marca desempenha, como j\u00e1 vimos, um papel importante naquilo que \u00e9 a lealdade dos clientes do com\u00e9rcio electr\u00f3nico. <strong>Com o reconhecimento de uma marca e uma boa experi\u00eancia associada, os clientes tornam-se mais prop\u00edcios a comprar novamente.<\/strong><br \/>\u00c9 importante, por isto, estabelecer uma imagem coerente e consistente em todos os pontos de contacto que temos com os clientes.<\/p><p>Um aspeto particularmente sens\u00edvel \u00e9 o momento do envio das encomendas. Perante este processo no p\u00f3s-checkout, as restantes comunica\u00e7\u00f5es com os clientes s\u00e3o, muitas vezes, deixadas a cargo da transportadora. Ser a operadora de transporte a comunicar os estados de envio pode gerar confus\u00e3o nos pr\u00f3prios compradores, para al\u00e9m de que quebra a coer\u00eancia da marca.<\/p><p>Neste sentido, para que seja mantida a consist\u00eancia da imagem de marca, <strong>\u00e9 aconselh\u00e1vel que os e-commerces invistam em tecnologia que lhes permita tomar o controlo das comunica\u00e7\u00f5es p\u00f3s-checkout.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e92cf0e e-con-full e-flex e-con e-parent\" data-id=\"e92cf0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3402ac1 elementor-widget elementor-widget-image\" data-id=\"3402ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1075\" src=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-1536x1075.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-10099\" alt=\"\" srcset=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-1536x1075.png 1536w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-300x210.png 300w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-1024x717.png 1024w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-768x538.png 768w, https:\/\/webold.deliverea.com\/wp-content\/uploads\/2023\/02\/Group-1439-2048x1433.png 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Na plataforma da Deliverea consegue configurar todas as notifica\u00e7\u00f5es de envio com a imagem da sua marca.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d312623 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d312623\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a50f08d\" data-id=\"a50f08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b8c07d elementor-widget elementor-widget-text-editor\" data-id=\"0b8c07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #162638;\"><span style=\"color: #ff6150;\"><span style=\"font-weight: bold;\">5. A influ\u00eancia nas decis\u00f5es de compra<br \/><\/span><\/span><\/h2><p>A imagem de marca tem um impacto significativo nas decis\u00f5es de compra no e-commerce. Ao serem constantemente confrontados com m\u00faltiplas op\u00e7\u00f5es de compra, os consumidores optam, na sua maioria, por comprar produtos ou servi\u00e7os de marcas com que estejam familiarizados e nas quais confiam.<\/p><p><strong>Uma boa imagem de marca, aliada a uma boa qualidade de servi\u00e7o, e a uma experi\u00eancia positiva para os clientes, influencia, certamente, as decis\u00f5es de compra e aumenta as convers\u00f5es no com\u00e9rcio eletr\u00f3nico.<\/strong><\/p><p>Assim, a constru\u00e7\u00e3o de uma identidade de marca profissional e coerente \u00e9 um passo bastante importante que permite chegar \u00e0 confian\u00e7a, diferencia\u00e7\u00e3o e lealdade no que toca aos consumidores. Com isto, as empresa conseguem destacar-se num mundo digital cada vez mais competitivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5bac7 elementor-widget elementor-widget-text-editor\" data-id=\"2e5bac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na Deliverea ajudamos empresas a criarem uma melhor experi\u00eancia de compra no p\u00f3s checkout, destacando sempre a sua identidade de marca. Quer saber como?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c688eef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c688eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/aline-ghys\/direct_meeting\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Entre em contacto connosco<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabd4a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabd4a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f3ce32\" data-id=\"4f3ce32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d0d83 elementor-widget elementor-widget-text-editor\" data-id=\"75d0d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Gostou deste artigo? Partilhe-o nas suas redes sociais:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-453d6cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"453d6cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4932e15\" data-id=\"4932e15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1701bac elementor-share-buttons--view-icon elementor-share-buttons--skin-boxed elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1701bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d05cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d05cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f7b22\" data-id=\"c4f7b22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34d57e9 elementor-widget elementor-widget-spacer\" data-id=\"34d57e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No mundo do com\u00e9rcio online, a imagem de marca tem um papel crucial no sucesso e na diferencia\u00e7\u00e3o de uma empresa. Num ambiente altamente competitivo, onde os consumidores t\u00eam cada vez mais op\u00e7\u00f5es de compra, \u00e9 essencial que as empresas e lojas se destaquem para mais r\u00e1pido ganhar a confian\u00e7a dos clientes. Investir numa boa [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,117,120],"tags":[],"class_list":["post-11170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-e-commerce-pt","category-logistica-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagem de marca: a porta para a confian\u00e7a no e-commerce - Deliverea<\/title>\n<meta name=\"description\" content=\"Uma boa imagem de marca no ecommerce impulsiona o sucesso. Crie confian\u00e7a, diferencie-se e fidelize os clientes num ambiente competitivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/imagem-de-marca-no-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagem de marca: a porta para a confian\u00e7a no e-commerce - Deliverea\" \/>\n<meta property=\"og:description\" content=\"Uma boa imagem de marca no ecommerce impulsiona o sucesso. 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