{"id":11274,"date":"2023-06-14T13:09:52","date_gmt":"2023-06-14T11:09:52","guid":{"rendered":"https:\/\/webold.deliverea.com\/entregas-mas-rapidas-motivan-a-comprar-al-cliente\/"},"modified":"2023-06-16T14:40:46","modified_gmt":"2023-06-16T12:40:46","slug":"entregas-mas-rapidas-motivam-os-clientes-a-comprar","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/entregas-mas-rapidas-motivam-os-clientes-a-comprar\/","title":{"rendered":"As entregas mais r\u00e1pidas motivam os clientes a comprar?<\/strong>"},"content":{"rendered":"\t\t
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Quando a procura \u00e9 baixa, as empresas tentam a todo o custo encontrar formas de incentivar os consumidores a comprar. No caso dos retalhos online, um dos fatores que influencia muitas vezes as vendas \u00e9 o envio.<\/span><\/p>

De acordo com o estudo do Digital Commerce 360<\/a>, a maioria dos consumidores prefere n\u00e3o pagar pelo envio das suas encomendas. Para 70% dos inquiridos, os envios gratis s\u00e3o aquilo que os motiva a comprar online.<\/b> No entanto, a segunda raz\u00e3o est\u00e1 relacionada com o\u00a0 tempo de entrega, salientada por quase metade dos participantes.<\/b><\/p>

Ser\u00e1, ent\u00e3o, a rapidez da entrega um factor de convers\u00e3o?\u00a0<\/b><\/span><\/p>

Este debate tem come\u00e7ado no setor, uma vez que oferecer entregas r\u00e1pidas implica um grande esfor\u00e7o log\u00edstico que vem com um custo associado. Atualmente, as opini\u00f5es est\u00e3o divididas em dois grupos: aqueles que defendem que os consumidores exijam entregas r\u00e1pidas e aqueles que consideram que este n\u00e3o \u00e9 um fator influenciador na decis\u00e3o de compra do cliente. Quem ter\u00e1 raz\u00e3o?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quero a minha encomenda agora!
<\/span><\/span><\/h2>

O modelo de entrega r\u00e1pida levou muitos e-commerces a competirem uns com os outros para ver quem consegue fazer as entregar mais r\u00e1pidas. O maior exemplo deste modelos \u00e9, claramente, a Amazon.\u00a0<\/span><\/p>

A empresa investiu milhares de milh\u00f5es para implementar um modelo de cumprimento regional com o objetivo de reduzir a dist\u00e2ncia e aumentar o tempo de entrega. De acordo com Nate Skiver, o consultor de log\u00edstica<\/b><\/a>, os retalhistas demoraram 15 anos a conseguir igualar o tempo m\u00e9dio de entrega da Amazon Prime de dois dias.<\/span><\/p>

A Amazon continua a refor\u00e7ar a sua rede, de modo a melhorar a sua efici\u00eancia e poder acelerar ainda mais as entregas. Recentemente, a empresa anunciou que esta redu\u00e7\u00e3o de tempo significa que os seus envios deixam de passar por 12% de pontos de contacto antes de serem entregues, o que leva a mais rapidez.<\/span><\/p>

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\u00a0<\/h2>

A entrega r\u00e1pida \u00e9 assim t\u00e3o importante?<\/b><\/span><\/h2>

Ultimamente, tem sido posto em quest\u00e3o se a rapidez da entrega \u00e9 realmente relevante. <\/span>\u00c9 quase certo que n\u00e3o ser\u00e1 t\u00e3o importante quanto o envio gratuito, a informa\u00e7\u00e3o sobre o estado da encomenda e a certeza da entrega. <\/b>Nos dias de hoje, os clientes valorizam mais aquilo que (n\u00e3o) t\u00eam de pagar pelo envio do que pelos dias que demoram a fazer a entrega.\u00a0<\/span><\/p>

A menor rapidez \u00e9 compensada pela constante comunica\u00e7\u00e3o entre a marca e o consumidor para inform\u00e1-lo dos estados em que se encontra o seu envio. Manter os clientes a par e dar-lhes uma certeza de entrega tem trazido muito mais valor do que garantir uma entrega em dois dias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e1pida, gratuita e previs\u00edvel<\/span><\/span><\/h2>

Ser\u00e1 necess\u00e1rio refletirmos sobre o que consideramos entregas r\u00e1pidas? \u00c9 necess\u00e1rio haver entregas de um ou dois dias para todos os produtos? Este tipo de entrega expresso devia ser considerada para casos excepcionais, com um custo adequado.<\/span><\/p>

Uma solu\u00e7\u00e3o para este debate seria oferecer uma combina\u00e7\u00e3o de entregas r\u00e1pidas, gratuitas e previs\u00edveis<\/b>. N\u00e3o \u00e9 algo simples e, se for mal executado, pode significar um aumento dos custos. Mas n\u00e3o deve ser descartado como objetivo.\u00a0<\/p>

A evolu\u00e7\u00e3o tecnol\u00f3gica faz com que, atualmente, seja poss\u00edvel e relativamente simples conseguir este tipo de servi\u00e7o de forma eficiente e sem grandes investimentos. Apostar num software de gest\u00e3o log\u00edstica<\/b><\/a>, como o Deliverea, permite-lhe obter garantir custos de transporte mais baixos, sem que tenha a necessidade de alargar os seus prazos de entrega. Conta tamb\u00e9m com as ferramentas necess\u00e1rias – notifica\u00e7\u00f5es de envio personalizadas<\/b> – para manter os seus clientes informados sobre o processo de entrega em tempo real.<\/p>

Concluindo, n\u00e3o \u00e9 produtivo colocar ter como objetivo garantir entregas cada vez mais r\u00e1pidas quando existem gigantes no setor com os quais \u00e9 imposs\u00edvel competir. O mais eficaz neste sentido \u00e9 oferecer um processo de entrega eficiente e cuidadoso, que tenha em conta o cliente e seja acess\u00edvel para a empresa.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quer uma gest\u00e3o de entregas que seja rent\u00e1vel para a sua empresa e atrativa para os seus clientes? Estamos aqui para o ajudar!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gostou deste artigo? Partilhe-o nas suas redes sociais!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quando a procura \u00e9 baixa, as empresas tentam a todo o custo encontrar formas de incentivar os consumidores a comprar. No caso dos retalhos online, um dos fatores que influencia muitas vezes as vendas \u00e9 o envio. De acordo com o estudo do Digital Commerce 360, a maioria dos consumidores prefere n\u00e3o pagar pelo envio […]<\/p>\n","protected":false},"author":11,"featured_media":11278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,117,120],"tags":[],"class_list":["post-11274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-e-commerce-pt","category-logistica-pt"],"yoast_head":"\nAs entregas mais r\u00e1pidas motivam os clientes a comprar? - Deliverea<\/title>\n<meta name=\"description\" content=\"Os e-commerces implementaram a entrega r\u00e1pida como uma forma de atrair clientes e aumentar as vendas, mas ser\u00e1 que funciona mesmo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/entregas-mas-rapidas-motivam-os-clientes-a-comprar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As entregas mais r\u00e1pidas motivam os clientes a comprar? 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