{"id":7839,"date":"2022-05-05T09:44:12","date_gmt":"2022-05-05T07:44:12","guid":{"rendered":"https:\/\/webold.deliverea.com\/logistica-inversa-el-plan-estrategico\/"},"modified":"2023-05-25T14:31:00","modified_gmt":"2023-05-25T12:31:00","slug":"logistica-reversa-o-plano-estrategico","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-o-plano-estrategico\/","title":{"rendered":"Log\u00edstica reversa: o plano estrat\u00e9gico"},"content":{"rendered":"<p><strong><i><span>A log\u00edstica reversa \u00e9 atualmente <\/span><a href=\"https:\/\/webold.deliverea.com\/logistica-inversa-devoluciones-eficientes-y-clientes-satisfechos\/\"><span> um dos desafios mais importantes que os ecommerces enfrentam <\/span><\/a><span> . Gerenciar corretamente essa dimens\u00e3o da cadeia de suprimentos \u00e9 vital para manter um p\u00fablico fiel em um mercado muito competitivo. <\/span><br \/>\n<\/i><\/strong><\/p>\n<hr \/>\n<h4><strong><span>O plano versus o n\u00e3o plano <\/span><\/strong><\/h4>\n<p><span>Como em todas as \u00e1reas de um neg\u00f3cio forte, <\/span><strong><span> ter uma estrat\u00e9gia s\u00f3lida pode significar a diferen\u00e7a entre o sucesso e o fracasso <\/span><\/strong><span> . <\/span><span> Um plano de log\u00edstica reversa <\/span><span> \u00e9 necess\u00e1rio para gerenciar com efici\u00eancia o retorno de produtos com os quais nossos clientes n\u00e3o est\u00e3o satisfeitos. <\/span><\/p>\n<p><span>A falta de uma estrat\u00e9gia de log\u00edstica reversa pode fazer com que uma empresa perca potencial de receita devido ao retorno lento do produto \u00e0 venda ou pela perda de fidelidade de clientes insatisfeitos. Cerca de 40% dos compradores tiveram retorno em 2020, de acordo com o <\/span><em><a href=\"https:\/\/www.ontsi.es\/sites\/ontsi\/files\/2021-12\/informecomprasonlinespa%C3%B1a2021.pdf\"><span> relat\u00f3rio Online Shopping in Spain 2021 <\/span><\/a><span> , <\/span><\/em><span> do Observat\u00f3rio Nacional de Tecnologia e Sociedade (ONTSI). Um bom plano pode <\/span><strong><span> aumentar a efic\u00e1cia do nosso sistema de devolu\u00e7\u00f5es, reduzindo os tempos de reembolso ou substitui\u00e7\u00e3o, o que impacta diretamente na experi\u00eancia de compra de nossos clientes, na fidelidade \u00e0 nossa marca e no cultivo de prescritores. <\/span><\/strong><\/p>\n<hr \/>\n<h4><strong><span>Benef\u00edcios de ter um plano <\/span><\/strong><\/h4>\n<p><span>Um plano bem estruturado pode gerar impactos muito significativos em nossas opera\u00e7\u00f5es: <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><span>Reduza <\/span><\/strong><span> os custos administrativos, de transporte e de suporte ao cliente. <\/span><\/li>\n<li aria-level=\"1\"><strong><span>Aumente <\/span><\/strong><span> os tempos de produtividade, pois o fluxo de opera\u00e7\u00f5es cresce. <\/span><\/li>\n<li aria-level=\"1\"><strong><span>Isso <\/span><\/strong><span> impacta diretamente na satisfa\u00e7\u00e3o do cliente, com o consequente crescimento do mercado e das taxas de reten\u00e7\u00e3o. <\/span><\/li>\n<li aria-level=\"1\"><strong><span>Melhorar <\/span><\/strong><span> outras opera\u00e7\u00f5es da cadeia de suprimentos com base no diagn\u00f3stico realizado. <\/span><\/li>\n<\/ul>\n<hr \/>\n<h4><strong><span>Estrat\u00e9gias de um bom plano <\/span><\/strong><\/h4>\n<p><span>Existem v\u00e1rios fatores que devem ser levados em considera\u00e7\u00e3o para o bom funcionamento da log\u00edstica reversa: <\/span><\/p>\n<ul>\n<li><strong><span>Rentabilidade: <\/span><\/strong><span> a primeira coisa \u00e9 considerar se vale a pena implementar um servi\u00e7o de log\u00edstica reversa. Isso \u00e9 determinado <\/span><strong><span> pelo pre\u00e7o do produto e pelo custo de envio <\/span><\/strong><span> . <\/span><\/li>\n<li><strong><span>Efici\u00eancia: <\/span><\/strong><span> a utiliza\u00e7\u00e3o de diferentes operadores de transporte provou ser uma das estrat\u00e9gias mais eficientes na redu\u00e7\u00e3o de custos. Nesse sentido <\/span><strong><span> , \u00e9 importante escolher a transportadora adequada com <\/span><\/strong><span> base em fatores como a \u00e1rea geogr\u00e1fica do mercado ou o nosso tipo de produto. As transportadoras que utilizamos para embarques <\/span><strong><span> n\u00e3o precisam necessariamente ser as mesmas para gerenciar nossas devolu\u00e7\u00f5es, <\/span><\/strong><span> que podem ser realizadas por outras mais competitivas na log\u00edstica reversa. <\/span><\/li>\n<li><strong><span>Versatilidade: <\/span><\/strong><span> facilitar o retorno ao cliente melhora a experi\u00eancia de compra. \u00c9 conveniente oferecer diferentes m\u00e9todos, como coleta domiciliar ou ponto de coleta. Para este tipo de servi\u00e7o, existem operadores de transporte mais bem posicionados do que outros. <\/span><\/li>\n<li><strong><span>Automa\u00e7\u00e3o: <\/span><\/strong><span> atualmente existem solu\u00e7\u00f5es tecnol\u00f3gicas que permitem otimizar sua log\u00edstica reversa. Estes tipos de ferramentas s\u00e3o <\/span><strong><span> configur\u00e1veis \u200b\u200bcom base em par\u00e2metros de qualidade e custo e atribuem automaticamente o operador de transporte que melhor se adapta aos seus interesses <\/span><\/strong><span> . <\/span><strong><span> A terceiriza\u00e7\u00e3o da log\u00edstica reversa para um terceiro que possua a tecnologia e expertise necess\u00e1rias garante a presta\u00e7\u00e3o de um bom servi\u00e7o a um custo acess\u00edvel. <\/span><\/strong><span> Todo o tempo e recursos ganhos podem ser dedicados a outras partes do neg\u00f3cio. <\/span><\/li>\n<\/ul>\n<p><strong><span>Se voc\u00ea precisa de assessoria para gerenciar suas devolu\u00e7\u00f5es, na Deliverea temos a tecnologia e a equipe humana para transformar todos os aspectos da sua log\u00edstica reversa. <\/span><\/strong><span> Contacte-nos em <\/span><a href=\"mailto:com@deliverea.com\"><span> com@deliverea.com <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A log\u00edstica reversa \u00e9 atualmente um dos desafios mais importantes que os ecommerces enfrentam . Gerenciar corretamente essa dimens\u00e3o da cadeia de suprimentos \u00e9 vital para manter um p\u00fablico fiel em um mercado muito competitivo. O plano versus o n\u00e3o plano Como em todas as \u00e1reas de um neg\u00f3cio forte, ter uma estrat\u00e9gia s\u00f3lida pode [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,117],"tags":[],"class_list":["post-7839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-e-commerce-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Log\u00edstica reversa: o plano estrat\u00e9gico - Deliverea<\/title>\n<meta name=\"description\" content=\"A log\u00edstica reversa \u00e9 uma das fases mais desafiadoras da cadeia de suprimentos para operadores log\u00edsticos e e-commerces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-o-plano-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Log\u00edstica reversa: o plano estrat\u00e9gico - 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