{"id":7852,"date":"2022-04-14T09:51:56","date_gmt":"2022-04-14T07:51:56","guid":{"rendered":"https:\/\/webold.deliverea.com\/logistica-inversa-devoluciones-eficientes-y-clientes-satisfechos\/"},"modified":"2023-05-25T14:31:04","modified_gmt":"2023-05-25T12:31:04","slug":"logistica-reversa-devolucoes-eficientes-e-clientes-satisfeitos","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devolucoes-eficientes-e-clientes-satisfeitos\/","title":{"rendered":"Log\u00edstica reversa: devolu\u00e7\u00f5es eficientes e clientes satisfeitos"},"content":{"rendered":"<div class=\"elementor-element elementor-element-fd99e24 elementor-widget elementor-widget-theme-post-content\" data-id=\"fd99e24\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><strong><i><span>A log\u00edstica reversa \u00e9 uma das fases da cadeia de suprimentos que apresenta maiores desafios tanto para os operadores log\u00edsticos quanto para as empresas de com\u00e9rcio eletr\u00f4nico. A chave est\u00e1 no equil\u00edbrio entre manter uma boa experi\u00eancia de compra, um cliente satisfeito e continuar a otimizar as opera\u00e7\u00f5es de forma rent\u00e1vel e sustent\u00e1vel. <\/span><\/i><\/strong><\/p>\n<hr \/>\n<h4><b><span>Devolu\u00e7\u00f5es: o grande desafio da log\u00edstica reversa <\/span><\/b><\/h4>\n<p><span>A log\u00edstica reversa, tipo de opera\u00e7\u00e3o respons\u00e1vel pela devolu\u00e7\u00e3o de mercadorias do consumidor aos vendedores ou produtores, \u00e9 um dos grandes desafios atuais para os agentes da cadeia de suprimentos. De acordo com o <\/span><a href=\"https:\/\/www.confianzaonline.es\/media\/VII_Estudio_Confianza_Online_Showroomprive.pdf\"><span> VII Online Confidence Study and Showroomprive <\/span><\/a> <strong><span> , 57,14% dos compradores online na Espanha tiveram algum retorno ao longo de 2021. <\/span><\/strong><\/p>\n<p><span>Com esses n\u00fameros, esse tipo de opera\u00e7\u00e3o exige uma organiza\u00e7\u00e3o que em muitos casos conflita com a otimiza\u00e7\u00e3o log\u00edstica e a satisfa\u00e7\u00e3o do cliente. Al\u00e9m disso, do ponto de vista do vendedor, <\/span><strong><span> uma devolu\u00e7\u00e3o implica uma perda de rendimento e um custo adicional no transporte de retorno, que em muitos casos \u00e9 gratuito para o consumidor. <\/span><\/strong><\/p>\n<hr \/>\n<h4><strong><span>A log\u00edstica reversa ideal <\/span><\/strong><\/h4>\n<p><span>Uma opera\u00e7\u00e3o reversa eficiente deve passar por tr\u00eas etapas bem definidas: <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><span>A devolu\u00e7\u00e3o \u00e9 criada <\/span><\/strong><strong><span> \u2013 <\/span><\/strong><span> O processo come\u00e7a quando o cliente anuncia que deseja devolver um produto. Durante esta etapa, \u00e9 produzida a autoriza\u00e7\u00e3o de devolu\u00e7\u00e3o e verificado o estado do produto. Al\u00e9m disso, o envio da devolu\u00e7\u00e3o e o reembolso da compra est\u00e3o agendados. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span>Gest\u00e3o: <\/span><\/strong> <span> uma vez que a devolu\u00e7\u00e3o chega aos nossos armaz\u00e9ns, o seu estado deve ser determinado e categorizado. Uma boa log\u00edstica reversa pode determinar que tipo de retorno est\u00e1 envolvido antes que o produto chegue at\u00e9 n\u00f3s. Os produtos podem ser distribu\u00eddos de acordo com sua condi\u00e7\u00e3o: para consertar, revender como novo, reciclar, sucatear ou reformar. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span>Otimize suas devolu\u00e7\u00f5es: <\/span><\/strong> <span> determinar quais produtos podem ser reformados pode ser uma op\u00e7\u00e3o muito boa para reduzir o impacto da log\u00edstica reversa. Mesmo naqueles produtos que permitem, a revenda em pe\u00e7as pode ser outra solu\u00e7\u00e3o. Aqueles que n\u00e3o permitem seu retorno \u00e0 venda, devem ser reciclados para construir um setor mais sustent\u00e1vel. <\/span><\/li>\n<\/ul>\n<hr \/>\n<h4><strong><span>O valor de uma boa log\u00edstica reversa <\/span><\/strong><\/h4>\n<p><strong><span>O consumidor leva em considera\u00e7\u00e3o a <\/span><i><span> Pol\u00edtica de Devolu\u00e7\u00e3o <\/span><\/i><span> de um ecommerce. <\/span><\/strong><span> N\u00e3o h\u00e1 d\u00favida de que a percep\u00e7\u00e3o de uma boa pol\u00edtica de devolu\u00e7\u00e3o por parte do cliente aumenta a convers\u00e3o. <\/span><strong><span> 7 em cada 10 compradores na Espanha verificam a pol\u00edtica de devolu\u00e7\u00e3o antes de fazer uma compra. <\/span><\/strong><span> Por isso, oferecer a possibilidade de um processo de devolu\u00e7\u00e3o simples e eficiente pode conquistar muitos compradores para o seu neg\u00f3cio. <\/span><i>\u00a0<\/i><\/p>\n<p><span>Em termos de benef\u00edcios para os neg\u00f3cios, <\/span><strong><span> as opera\u00e7\u00f5es reversas eficientes reduzem o custo de armazenamento e distribui\u00e7\u00e3o. <\/span><\/strong><span> A correta gest\u00e3o dos produtos devolvidos, a sua correta reincorpora\u00e7\u00e3o para venda ou a sua reciclagem podem marcar um fator diferenciador nos resultados de uma empresa e no seu impacto ambiental. <\/span><\/p>\n<p><span>Se voc\u00ea tem interesse em saber mais sobre como otimizar sua log\u00edstica reversa, na Deliverea temos ferramentas para isso, <\/span><strong><a href=\"https:\/\/webold.deliverea.com\/pt\/atendimento-de-ajuda-deliverea\/\"><span> entre em contato conosco atrav\u00e9s deste formul\u00e1rio. <\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A log\u00edstica reversa \u00e9 uma das fases da cadeia de suprimentos que apresenta maiores desafios tanto para os operadores log\u00edsticos quanto para as empresas de com\u00e9rcio eletr\u00f4nico. A chave est\u00e1 no equil\u00edbrio entre manter uma boa experi\u00eancia de compra, um cliente satisfeito e continuar a otimizar as opera\u00e7\u00f5es de forma rent\u00e1vel e sustent\u00e1vel. Devolu\u00e7\u00f5es: o [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,117],"tags":[],"class_list":["post-7852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-e-commerce-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Log\u00edstica reversa: devolu\u00e7\u00f5es eficientes e clientes satisfeitos - Deliverea<\/title>\n<meta name=\"description\" content=\"A log\u00edstica reversa \u00e9 uma das fases mais desafiadoras da cadeia de suprimentos para operadores log\u00edsticos e e-commerces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devolucoes-eficientes-e-clientes-satisfeitos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Log\u00edstica reversa: devolu\u00e7\u00f5es eficientes e clientes satisfeitos - 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