{"id":9037,"date":"2022-12-14T16:17:07","date_gmt":"2022-12-14T15:17:07","guid":{"rendered":"https:\/\/webold.deliverea.com\/logistica-inversa-deberian-cobrarse-las-devoluciones\/"},"modified":"2023-12-14T12:16:27","modified_gmt":"2023-12-14T11:16:27","slug":"logistica-reversa-devemos-cobrar-pelas-devolucoes","status":"publish","type":"post","link":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/","title":{"rendered":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es?<\/strong>"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Como es l\u00f3gico, a medida que el e-commerce ha ido creciendo, tambi\u00e9n lo han hecho el n\u00famero de devoluciones. Esto supone un aumento de la operativa de log\u00edstica inversa que en ocasiones supone un coste inasumible para los negocios.<\/strong> En algunos sectores, como el de la moda, las devoluciones pueden llegar al 20%. Adem\u00e1s, se ha de considerar la huella medioambiental que esto supone.<\/h3>\n

Renunciar al producto<\/span><\/h2>\n
\n

Es tal el impacto econ\u00f3mico de las devoluciones, que compa\u00f1\u00edas como Amazon o Walmart dejan incluso que el cliente se quede con el art\u00edculo no deseado. Se trata de renunciar a la devoluci\u00f3n del art\u00edculo cuando no tiene sentido econ\u00f3mico, ya que el valor del producto es igual o inferior al del coste del retorno.<\/strong> Se calcula que el env\u00edo puede incrementar un 15-20% el coste del producto.Tambi\u00e9n tienen en cuenta el historial de compras del cliente, clasificando la integridad de este llegando incluso, en el caso de Amazon, a suspender la cuenta si el n\u00famero de devoluciones es alto.\u00a0<\/span><\/strong><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Cobrar al cliente<\/span><\/h2>\n

Por esto, algunas empresas han decidido comenzar a cobrar las devoluciones, con el objetivo de transferir el coste de la log\u00edstica inversa a sus clientes. El ejemplo m\u00e1s sonado es el de Zara, que hace unos meses comenz\u00f3 a cobrar a sus clientes por sus devoluciones postales en algunos pa\u00edses. Esta tarifa se puede evitar devolviendo los productos en las tiendas f\u00edsicas. No obstante, el 57% de los compradores online devuelven sus art\u00edculos por correo o puntos de conveniencia.\u00a0<\/span><\/b><\/p>\n

\u00a0<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tasa por ley<\/span><\/span>\u00a0<\/span><\/p>\n

\n

El mercado online alem\u00e1n, uno de los m\u00e1s maduros de Europa, es tambi\u00e9n en el que m\u00e1s devoluciones se producen. De cada seis paquetes que se venden en el pa\u00eds germ\u00e1nico, uno se devuelve.<\/strong> Es por esto que en el pa\u00eds se ha debatido sobre la necesidad de establecer por ley una tarifa de devoluci\u00f3n. De esta manera se calcula que se reducir alrededor del 16% de las devoluciones, lo que supondr\u00eda 80 millones de art\u00edculos al a\u00f1o.<\/strong><\/p>\n

\u00a0<\/p>\n

Devoluciones gratuitas<\/span><\/span><\/h2>\n
\n

Sin embargo, otros grandes del sector contin\u00faan con su pol\u00edtica de devoluciones gratuitas. Consideran que cobrar las devoluciones es una soluci\u00f3n que puede ser rentable a corto plazo, pero que de esta forma se pierde la fidelidad del cliente. Crear un sistema de devoluciones acorde a las necesidades del cliente supone ganar su fidelidad y genera mayores ganancias a largo plazo.<\/strong> Para evitar el alto n\u00famero de devoluciones proponen implementar mejoras en las tiendas online de manera que los clientes tengan una percepci\u00f3n m\u00e1s acertada sobre el producto.\u00a0<\/span><\/p>\n<\/div>\n

Si necesitas ayuda con tu log\u00edstica, nuestro equipo puede ayudarte a automatizar tus devoluciones\u00a0<\/strong>con tecnolog\u00eda sencilla y asequible:<\/p>\n<\/div>\n

\u00a0<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConsulta con nuestro equipo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Si te ha parecido interesante este art\u00edculo, comp\u00e1rtelo en tus redes sociales<\/b>:\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Como es l\u00f3gico, a medida que el e-commerce ha ido creciendo, tambi\u00e9n lo han hecho el n\u00famero de devoluciones. Esto supone un aumento de la operativa de log\u00edstica inversa que en ocasiones supone un coste inasumible para los negocios. En algunos sectores, como el de la moda, las devoluciones pueden llegar al 20%. Adem\u00e1s, se […]<\/p>\n","protected":false},"author":11,"featured_media":9039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[105,106,117,107],"tags":[],"class_list":["post-9037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-devolcoes","category-e-commerce-pt","category-encomendas"],"yoast_head":"\nLogistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea<\/title>\n<meta name=\"description\" content=\"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea\" \/>\n<meta property=\"og:description\" content=\"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/\" \/>\n<meta property=\"og:site_name\" content=\"Deliverea\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T15:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T11:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rub\u00e9n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rub\u00e9n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/\"},\"author\":{\"name\":\"Rub\u00e9n\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#\\\/schema\\\/person\\\/38ebb48dca9a040b2a914df4d424846d\"},\"headline\":\"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es?\",\"datePublished\":\"2022-12-14T15:17:07+00:00\",\"dateModified\":\"2023-12-14T11:16:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Group-1.png\",\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Devolu\u00e7\u00f5es\",\"E-commerce\",\"Encomendas\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/\",\"url\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/\",\"name\":\"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Group-1.png\",\"datePublished\":\"2022-12-14T15:17:07+00:00\",\"dateModified\":\"2023-12-14T11:16:27+00:00\",\"description\":\"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#breadcrumb\"},\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Group-1.png\",\"contentUrl\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Group-1.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/logistica-reversa-devemos-cobrar-pelas-devolucoes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/\",\"name\":\"Deliverea\",\"description\":\"Make delivery happen\",\"publisher\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#organization\",\"name\":\"Deliverea\",\"url\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/text.png\",\"contentUrl\":\"https:\\\/\\\/webold.deliverea.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/text.png\",\"width\":130,\"height\":32,\"caption\":\"Deliverea\"},\"image\":{\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webold.deliverea.com\\\/pt\\\/#\\\/schema\\\/person\\\/38ebb48dca9a040b2a914df4d424846d\",\"name\":\"Rub\u00e9n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g\",\"caption\":\"Rub\u00e9n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea","description":"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/","og_locale":"pt_PT","og_type":"article","og_title":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea","og_description":"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?","og_url":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/","og_site_name":"Deliverea","article_published_time":"2022-12-14T15:17:07+00:00","article_modified_time":"2023-12-14T11:16:27+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png","type":"image\/png"}],"author":"Rub\u00e9n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rub\u00e9n","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#article","isPartOf":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/"},"author":{"name":"Rub\u00e9n","@id":"https:\/\/webold.deliverea.com\/pt\/#\/schema\/person\/38ebb48dca9a040b2a914df4d424846d"},"headline":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es?","datePublished":"2022-12-14T15:17:07+00:00","dateModified":"2023-12-14T11:16:27+00:00","mainEntityOfPage":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/"},"wordCount":499,"commentCount":0,"publisher":{"@id":"https:\/\/webold.deliverea.com\/pt\/#organization"},"image":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#primaryimage"},"thumbnailUrl":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png","articleSection":["Comunica\u00e7\u00e3o","Devolu\u00e7\u00f5es","E-commerce","Encomendas"],"inLanguage":"pt","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/","url":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/","name":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es? - Deliverea","isPartOf":{"@id":"https:\/\/webold.deliverea.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#primaryimage"},"image":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#primaryimage"},"thumbnailUrl":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png","datePublished":"2022-12-14T15:17:07+00:00","dateModified":"2023-12-14T11:16:27+00:00","description":"\u00c0 medida que o com\u00e9rcio eletr\u00f3nico cresce, as devolu\u00e7\u00f5es aumentam. A log\u00edstica reversa deve ter um custo para o cliente?","breadcrumb":{"@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#breadcrumb"},"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#primaryimage","url":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png","contentUrl":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/12\/Group-1.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/webold.deliverea.com\/pt\/logistica-reversa-devemos-cobrar-pelas-devolucoes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/webold.deliverea.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Logistica reversa: Deve-se cobrar pelas devolu\u00e7\u00f5es?"}]},{"@type":"WebSite","@id":"https:\/\/webold.deliverea.com\/pt\/#website","url":"https:\/\/webold.deliverea.com\/pt\/","name":"Deliverea","description":"Make delivery happen","publisher":{"@id":"https:\/\/webold.deliverea.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webold.deliverea.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/webold.deliverea.com\/pt\/#organization","name":"Deliverea","url":"https:\/\/webold.deliverea.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/webold.deliverea.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/08\/text.png","contentUrl":"https:\/\/webold.deliverea.com\/wp-content\/uploads\/2022\/08\/text.png","width":130,"height":32,"caption":"Deliverea"},"image":{"@id":"https:\/\/webold.deliverea.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/webold.deliverea.com\/pt\/#\/schema\/person\/38ebb48dca9a040b2a914df4d424846d","name":"Rub\u00e9n","image":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/secure.gravatar.com\/avatar\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e660500a8753618259fbd083754368bf7273bdb4365f70d36f70ac405d25ec52?s=96&d=mm&r=g","caption":"Rub\u00e9n"}}]}},"_links":{"self":[{"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/posts\/9037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/comments?post=9037"}],"version-history":[{"count":14,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/posts\/9037\/revisions"}],"predecessor-version":[{"id":14881,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/posts\/9037\/revisions\/14881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/media\/9039"}],"wp:attachment":[{"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/media?parent=9037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/categories?post=9037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webold.deliverea.com\/pt\/wp-json\/wp\/v2\/tags?post=9037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}